There are 17 new and potentially exploitable vulnerabilities discovered every day. If enterprises don't know that, and you as a cloud service provider (CSP) can demonstrate that you do, then you're halfway there. Real-time awareness of the risk landscape is a huge benefit of working with a CSP.
I have two questions that I regularly ask security people, and the first one -- Have you had a breach? -- doesn't count. The answer is unimportant, because it's a set-up for #2: How do you know? If you can offer a documented answer to the second question that sounds better than the answer what enterprises can get from their own IT departments, you'll make them more comfortable with moving to the cloud.
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