Q

What should you look for in a cloud channel program?

When reselling another provider's cloud services, it is important to give extra attention to the nuances of its partner program, says managed services expert Lauren Robinette.

When reselling another provider’s cloud services, what should I be looking for in its channel program?

According to successful value-added resellers (VARs), choosing the right partner is critical for reselling. A good margin is not enough. The key is having a great strategic partner and not just being a reseller. Presidio Network Solutions represents a great success story of how a VAR can grow into a managed service provider (MSP) and branch into cloud services.

Have a question for Lauren Robinette? Send an email to editor@searchcloudprovider.com.

This was first published in June 2012

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