An MSP's guide to selling cloud backup services and cloud-based DR

Learn more about how MSPs can offer cloud backup services, cloud disaster recovery services and other data protection services in the cloud in this free chapter download.

The cover of the book 'The Essentials Series: Protecting Client Data in the Cloud: A Channel Perspective' by Ed Tittel, published by Realtime Publishers. This excerpted article breaks down how resellers and managed service providers can expand their portfolios to include cloud managed services offerings, including cloud backup services and disaster recovery services.Interest in cloud managed services continues to grow as cost-conscious enterprises consider offloading IT operations, and service providers look for ways to turn that demand into a vibrant stream of recurring revenue. Two increasingly popular service offerings -- cloud backup services and cloud disaster recovery services -- enable managed service providers (MSPs) and channel partners  to capitalize on that demand through a hybrid cloud model that allows customers to adopt cloud services without abandoning their legacy on-premises investments.

But to become cloud backup and disaster recovery providers, MSPs and channel partners must ensure they grasp the full scope of this new cloud data protection services business model. They must understand what prospective customers expect from a provider of cloud backup services and cloud-based disaster recovery services, and then carefully select the best technology and partner with the right vendors that fulfill those customer demands.

What sort of entrance costs will MSPs and channel partners face when entering the cloud data protection services market? How can they get clients on board with both cloud backup services and disaster recovery as a service? How can MSPs and resellers earn customers' trust by partnering with well-established vendors, and what are the most important qualities to look for in a prospective vendor partner?

In this excerpted article from the book The Essentials Series: Protecting Client Data in the Cloud: A Channel Perspective, author Ed Tittel answers these questions and more. Tittel breaks down how resellers and MSPs can expand their portfolios to include cloud managed services offerings, including cloud backup services and disaster recovery services. He also details how moving into the cloud data protection services market can help providers differentiate themselves from their competitors.

Download the PDF of "To Cloud or Not to Cloud? Growing a Managed Services Portfolio," an article from the book The Essentials Series: Protecting Client Data in the Cloud: A Channel Perspective.

Reproduced from the book The Essentials Series: Protecting Client Data in the Cloud: A Channel Perspective by Ed Tittel. Copyright 2011, Realtime Publishers. All rights reserved. For more information about this and other similar titles, visit Realtime Nexus.


About the book:

In The Essentials Series: Protecting Client Data in the Cloud: A Channel Perspective, technology author and expert Ed Tittel lays out the business opportunities available to cloud providers, resellers and MSPs that can effectively and efficiently offer cloud backup services and cloud disaster recovery services to customers. Tittel explores the cloud data protection services model, making a strong business case for resellers and MSPs interested in adding cloud data protection services to their respective portfolios.

Read The Essentials Series: Protecting Client Data in the Cloud: A Channel Perspective to learn more about the following topics:

  • How cloud backup services, cloud disaster recovery services and cloud data protection services work;
  • Why MSPs and channel partners need to understand cloud data protection services, and which services and products they must be able to support;
  • How to sell cloud data protection services; and
  • How to convert existing customers over to new cloud service offerings, and more.
This was first published in December 2011

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