Amazon Web Services made a splash at its inaugural user and partner conference, AWS re:Invent, with the launch of its cloud data warehousing service, Redshift. Experts say Amazon's latest move signals two things about the market: It's ready for big data analytics in the cloud, and providers are finally moving the conversation beyond mere hardware replacement and onto higher-level, more lucrative cloud services.
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Find out what market segment Amazon is really targeting with AWS Redshift.
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This was first published in December 2012