The competition in Infrastructure as a Service is tough. The combination of low margins and high competition is even nudging some providers -- such as GoDaddy.com, which quietly closed its IaaS business -- out of the market.
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Cloud providers that are struggling in the IaaS market today may have no other choice than to morph into Platform as a Service (PaaS) providers and focus on more advanced cloud services.
- IaaS might be a good business for Amazon, whose volumes are high enough to justify continual price cuts, but traditional hosting providers often have trouble competing. Should they become PaaS providers instead?
- Developing more advanced cloud services requires more than revising the business model. Cloud providers must rethink their architectures and adopt three key technologies to facilitate the evolution of cloud computing.
- Ever wondered what kind of magic providers like IBM and Terremark are working in their cloud data centers? A new book, The Art of the Data Center, gives a behind-the-scenes look at some of the world's most innovative data center designs.