Why resell a white-label Microsoft Azure cloud?

Microsoft has relaxed its branding strategy, as it will allow partners to resell white-label Microsoft Azure cloud services under their own brands.

Microsoft didn't make its fortune by allowing its products to be rebranded by resellers, which made it all the more surprising that the software giant loosened the grip on its branding strategy last week when it announced it would allow partners to resell white-labelled Microsoft Azure cloud services under their own brands.

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In this week-in-review podcast, site editor Jessica Scarpati and news writer Gina Narcisi discuss what was new on SearchCloudProvider.com for the week of July 16. Tune in as they review the following:

 

This was first published in July 2012

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