Why the cloud brokerage model must change

In this week-in-review podcast, the editors of SearchCloudProvider.com discuss what's new on the site, including the evolution of the cloud brokerage.

Cloud computing is often compared to the Wild West -- not because there are shootouts at high noon, but rather because it seems the rules are still being written for this competitive, untamed market.Cloud brokerage firms surfaced to help customers and providers sort out some of the chaos, but already that business model is growing stale. Brokers need to be more than "the middlemen."

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In this week-in-review podcast, site editor Jessica Scarpati and news writer Gina Narcisi discuss what was new on SearchCloudProvider.com for the week of July 2. Tune in as they review:

  • The evolution of the cloud brokerage and why cloud service brokers need to position themselves as more of strategic partner to customers than just a middleman;
  • A three-part tip series on emerging business models for cloud federation, including partnership opportunities with companies that use the technology to build cloud marketplaces, content delivery network (CDN) services and bigger service footprints.
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This was first published in July 2012

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